Make it Easy - The communication channel with the least impedance is
the communication channel most often used. All of the Company's services aim
to provide a high level of productivity with a minimal number of technological
barriers. Said another way, the company believes that technology should be
useful to the "guy on the street" and engineer alike.
Make it Accessible - "If you build it they
will come" is true in the Internet Age, but only if they can get to it and
understand the language it is written in. All of the company's products are
operating system neutral-that is, the products run on every modern operating
system from the Macintosh to the latest Unix supercomputer. As part of the
company's accessibility strategy, the interface to all products and services
are completely customizable. By shifting the responsibility of customizing
the end user interface away from the programmer, and onto the site administrators
(who are closest to the needs of the end user), EMU helps to alleviate technical
burden and bring the benefits of communications to more people.
Make it Sound - As society depends more
and more on digital infrastructure, security and reliability play vital roles
in the success of it as a communications medium. By adding in robustness and
scalability as a foundational philosophy, the company is able to grow in a
sound, solid manner. Just like traditional utilities-the telephone company
or electric company-you should expect your electronic messaging infrastructure
to be functional 24 hours a day.